Saves, Shares and Watch Time: The Engagement Signals That Now Matter More Than Likes
A small business posts a polished photo of a new product. It collects a healthy number of likes by the evening and feels like a success. The following week, a…
Posted inEveryday Psychology Humour Why Do We Do That?
Why Do We Wave Back at Strangers Who Weren’t Waving at Us?
Someone across the road lifts an arm. You lift yours, delighted, with the broad, warm wave of a person who has just been recognised. Then you see her: the woman…
Traffic Comes And Goes. Your List Stays.
Traffic is important. Without visitors, no website gets read, no offer gets seen and no online business grows. Yet many people spend years focusing on traffic while overlooking something far…
Disclosure Done Properly: What Affiliate Marketers Must Get Right About Transparency
A reader clicks an affiliate link in a review, buys the product and later discovers the page was earning commission all along. They aren’t upset about the commission. They’re upset…
Posted inBritish Life GOM Diary Humour
Why Does Bonfire Night Now Last Three Months?
The first bang came in August. I know because I was in the garden with a coffee, minding my own business, when something went off on the next street like…
Posted inAudience Growth CBPC System Mindset
The CBPC Difference: Build Relationships, Not Numbers
Many people entering online business become obsessed with numbers. More followers. More subscribers. More likes. More reach. More. More. More. Yet some of the most successful creators have surprisingly small…