If you’ve ever tried to start an online business, you already know the pattern. You begin with enthusiasm, watch a few videos, read a few articles, maybe even buy a…
Why Do We Re-Read a Text We've Already Sent? You send the message. It's gone. There is, by design, absolutely nothing you can do about it now — no version…
Over the last week, I’ve spent a bit more time digging into this structured online model I mentioned recently. What’s struck me so far is how refreshingly practical it is.…
Whatever Happened To Just Wrapping The Thing? In honour of yesterday's Particularly Preposterous Packaging Day, I would like to report that I successfully liberated a set of batteries from their…
A Refreshingly Structured Online Model I’m Currently Evaluating After years of working in property and digital business, I’ve developed a pretty good filter for what’s worth paying attention to. Over…
Why Your Email List Matters More Than Your Social Media Followers Ten thousand followers feels like an achievement. It looks good on a screenshot, it feels good to watch climb,…
Social Commerce: Why Your Customers Are Buying Without Ever Leaving the App Scroll through TikTok or Instagram lately and you'll notice something: the "shop now" button isn't sending anyone anywhere.…
GOM World Cup Diary #41 That's All Folks... Whatever Happened To Enjoying The Ride? Well... That's it. The flags have been folded away. The shirts have gone back into wardrobes.…
GOM World Cup Diary #40 Champions At Last! Whatever Happened To Knowing Your Place? There comes a point in every football tournament when one team has to stop talking about…
GOM World Cup Diary #39 Third Place? Who Cares? Whatever Happened To Being Pointless? Well... That's told me. After spending yesterday wondering why on earth the World Cup still bothers…
GOM World Cup Diary #38 One Game Left... Whatever Happened To The Journey? It's funny how quickly four weeks can disappear. When the World Cup kicked off, it felt as…
GOM World Cup Diary #37 Third Place... First Loser? Whatever Happened To Knowing When It's Over? I've never really understood the Third Place Play-off. Perhaps it's just me. After all,…
GOM World Cup Diary #36 They Think It's All Over... It Is Now! There are some football commentaries that become part of our national vocabulary. Kenneth Wolstenholme gave us the…
GOM World Cup Diary #35 Au Revoir Les Bleus! Whatever Happened To Reading The Script? One of the things I've learnt over the years is never to assume you know…
GOM World Cup Diary #34 - Following Your Team Isn't Cheap... Whatever Happened To Supporting From The Stands? There wasn't a World Cup match last night. Which was probably just…
GOM World Cup Diary #33 - Argentina March On... Again Whatever Happened To Accepting The Decision? There are some things in football you can set your watch by. Supporters celebrating…