If you’ve ever tried to start an online business, you already know the pattern. You begin with enthusiasm, watch a few videos, read a few articles, maybe even buy a…
Why Do We Re-Read a Text We've Already Sent? You send the message. It's gone. There is, by design, absolutely nothing you can do about it now — no version…
Over the last week, I’ve spent a bit more time digging into this structured online model I mentioned recently. What’s struck me so far is how refreshingly practical it is.…
Whatever Happened To Just Wrapping The Thing? In honour of yesterday's Particularly Preposterous Packaging Day, I would like to report that I successfully liberated a set of batteries from their…
A Refreshingly Structured Online Model I’m Currently Evaluating After years of working in property and digital business, I’ve developed a pretty good filter for what’s worth paying attention to. Over…
Why Your Email List Matters More Than Your Social Media Followers Ten thousand followers feels like an achievement. It looks good on a screenshot, it feels good to watch climb,…
Respect for Parents Day: A Thank You, A Little Late There's a particular kind of gratitude that only really arrives once you're old enough to understand what you were actually…
Why Everyone's Suddenly Making Silly Short Videos (Even Serious Brands) Scroll through social media for thirty seconds and you'll likely see it: an accountancy firm doing a trending dance transition,…
Awkward Social Situations - Why Do We Do the Pavement Dance With Strangers? You see them coming. They see you coming. There is, by any reasonable measure, an entire pavement's…
The New SEO: Why Being Useful Beats Being Everywhere For years, the content marketing advice was consistent and slightly exhausting: post more. Blog twice a week. Fill every social channel.…
Live Chat or Lose the Sale? The Rise of the AI Website Assistant A visitor lands on your website at 11pm, ready to buy, with one small question standing between…
Domestic Quirks Why Do We Turn the Radio Down When We're Looking for a Parking Space? You're circling the car park for the third time. Tension is building. Somewhere ahead,…
Your Brand's New Job Interview: Getting Recommended by AI Chatbots You ask ChatGPT (or your preferred AI service) for a decent pair of running shoes. It doesn't send you a…
Why Do We Do That? Why Do We Always Think the Other Queue is Moving Faster? You've done it. Everyone has done it. You assess the queues at the supermarket…