Someone asks you a question. You freeze, mouth slightly open, absolutely nothing coming out. And what does the person opposite you say? "What's wrong, cat got your tongue?" Now stop…
So apparently today is World Cleanup Day. Millions of people, all over the planet, armed with bin bags and gloves, going out to pick up rubbish that other people dropped.…
If you’ve ever wondered why you spend more time on emails, admin, and tiny tasks instead of the things that actually matter… it’s not laziness. It’s biology. Your brain is…
You open the fridge. You stand there. You survey the shelves — the sad lone yoghurt, the jar of something unidentifiable at the back, the block of cheese that's seen…
Most people think hesitation is harmless. A pause. A delay. A moment to “think things through.” But hesitation has a cost — and it’s almost always paid quietly. The truth…
The New SEO: Why Being Useful Beats Being Everywhere For years, the content marketing advice was consistent and slightly exhausting: post more. Blog twice a week. Fill every social channel.…
Live Chat or Lose the Sale? The Rise of the AI Website Assistant A visitor lands on your website at 11pm, ready to buy, with one small question standing between…
Domestic Quirks Why Do We Turn the Radio Down When We're Looking for a Parking Space? You're circling the car park for the third time. Tension is building. Somewhere ahead,…
Your Brand's New Job Interview: Getting Recommended by AI Chatbots You ask ChatGPT (or your preferred AI service) for a decent pair of running shoes. It doesn't send you a…
Why Do We Do That? Why Do We Always Think the Other Queue is Moving Faster? You've done it. Everyone has done it. You assess the queues at the supermarket…
Social Commerce: Why Your Customers Are Buying Without Ever Leaving the App Scroll through TikTok or Instagram lately and you'll notice something: the "shop now" button isn't sending anyone anywhere.…
GOM World Cup Diary #41 That's All Folks... Whatever Happened To Enjoying The Ride? Well... That's it. The flags have been folded away. The shirts have gone back into wardrobes.…
GOM World Cup Diary #40 Champions At Last! Whatever Happened To Knowing Your Place? There comes a point in every football tournament when one team has to stop talking about…
GOM World Cup Diary #39 Third Place? Who Cares? Whatever Happened To Being Pointless? Well... That's told me. After spending yesterday wondering why on earth the World Cup still bothers…