Dave Thomas's Blog – My own personal journey in Internet Marketing with a view to help others

Why Is There Always Something Living At The Back Of The Fridge?

Apparently today is Clean Out Your Refrigerator Day. I found out by accident over my first coffee of the day, which tells you how long it has been since I…

DaveThomas November 14, 2026

Content Strategy Internet Marketing Social Media

Saves, Shares and Watch Time: The Engagement Signals That Now Matter More Than Likes

A small business posts a polished photo of a new product. It collects a healthy number of likes by the evening and feels like a success. The following week, a…

DaveThomas November 12, 2026

Everyday Psychology Humour Why Do We Do That?

Why Do We Wave Back at Strangers Who Weren’t Waving at Us?

Someone across the road lifts an arm. You lift yours, delighted, with the broad, warm wave of a person who has just been recognised. Then you see her: the woman…

DaveThomas November 11, 2026

Affiliate Marketing ClickBank Profit Club Email Marketing

Traffic Comes And Goes. Your List Stays.

Traffic is important. Without visitors, no website gets read, no offer gets seen and no online business grows. Yet many people spend years focusing on traffic while overlooking something far…

DaveThomas November 10, 2026

Affiliate Marketing Compliance Internet Marketing

Disclosure Done Properly: What Affiliate Marketers Must Get Right About Transparency

A reader clicks an affiliate link in a review, buys the product and later discovers the page was earning commission all along. They aren’t upset about the commission. They’re upset…

DaveThomas November 9, 2026

British Life GOM Diary Humour

Why Does Bonfire Night Now Last Three Months?

The first bang came in August. I know because I was in the garden with a coffee, minding my own business, when something went off on the next street like…

DaveThomas November 7, 2026

Audience Growth CBPC System Mindset

The CBPC Difference: Build Relationships, Not Numbers

Many people entering online business become obsessed with numbers. More followers. More subscribers. More likes. More reach. More. More. More. Yet some of the most successful creators have surprisingly small…

DaveThomas November 6, 2026

• AI & Search • Brand Reputation Internet Marketing

Your Brand Has Been Summarised: How to Check What AI Says About You

Somewhere right now, a potential customer is asking an AI assistant whether your business is any good. They won’t see your website, your carefully written About page or your best…

DaveThomas November 5, 2026

Everyday Psychology Humour Why Do We Do That?

Why Do We Say “You Too” When the Waiter Says “Enjoy Your Meal”?

The waiter puts your plate down, smiles and says, “Enjoy your meal.” And you, a grown adult with a mortgage and a driving licence, reply: “You too.” He is not…

DaveThomas November 4, 2026

Audience Growth CBPC System Email Marketing

Stop Selling and Start Guiding: The Secret to Effective Email Nurturing

One of the biggest mistakes people make when building an email list is assuming every email has to lead directly to a sale. It doesn't. In fact, the harder you…

DaveThomas November 3, 2026