Dave Thomas's Blog – My own personal journey in Internet Marketing with a view to help others

The CBPC Difference: Build Relationships, Not Numbers

Many people entering online business become obsessed with numbers. More followers. More subscribers. More likes. More reach. More. More. More. Yet some of the most successful creators have surprisingly small…

DaveThomas November 6, 2026

• AI & Search • Brand Reputation Internet Marketing

Your Brand Has Been Summarised: How to Check What AI Says About You

Somewhere right now, a potential customer is asking an AI assistant whether your business is any good. They won’t see your website, your carefully written About page or your best…

DaveThomas November 5, 2026

Everyday Psychology Humour Why Do We Do That?

Why Do We Say “You Too” When the Waiter Says “Enjoy Your Meal”?

The waiter puts your plate down, smiles and says, “Enjoy your meal.” And you, a grown adult with a mortgage and a driving licence, reply: “You too.” He is not…

DaveThomas November 4, 2026

Audience Growth CBPC System Email Marketing

Stop Selling and Start Guiding: The Secret to Effective Email Nurturing

One of the biggest mistakes people make when building an email list is assuming every email has to lead directly to a sale. It doesn't. In fact, the harder you…

DaveThomas November 3, 2026

Affiliate Marketing Internet Marketing Seasonal

Black Friday Is Four Weeks Away: How Honest Affiliates Should Prepare

The Black Friday roundup is the most predictable post in affiliate marketing. By lunchtime on the day there will be thousands of them, many listing exactly the same deals, and…

DaveThomas November 2, 2026

British Life GOM Diary Grumpy Old Man

Whatever Happened To Plain Old Bonfire Night?

The shops have been telling me since the first week of September that Halloween is coming. Skeletons in the garden centre. Plastic spiders next to the biscuits. A pumpkin the…

DaveThomas October 31, 2026

CBPC System Email Marketing Internet Marketing

The CBPC Way: Why You Don’t Need a Big Audience — You Need the Right One

There’s a myth that refuses to die in the creator world: “You need a big audience to build a successful online business.” It’s repeated everywhere — social media, YouTube, courses,…

DaveThomas October 30, 2026

Community Management Internet Marketing Social Media

Why Brands Are Suddenly Obsessed With Replying to Comments Again

A customer asks a simple question under a brand’s post: does it come in other sizes? Nothing happens. Three days later, another customer answers it. The brand’s own reply eventually…

DaveThomas October 29, 2026

Humour Language & Idioms Things People Say That Make No Sense Whatsoever

It’s Raining Cats and Dogs

It’s chucking it down. You stand at the window, watching the garden turn into a paddling pool, and announce to the empty room, “It’s raining cats and dogs.” Nobody checks…

DaveThomas October 28, 2026

Affiliate Marketing CBPC System Email Marketing

Why Most People Email Too Much… or Not Enough — And How CBPC Finds the Sweet Spot

If there’s one thing guaranteed to derail a perfectly good list‑building strategy, it’s email frequency. Most creators fall into one of two traps: They email constantly — burning their list,…

DaveThomas October 27, 2026