Why Do We Always Do That?: Why Do We Always Remember What We Forgot the Moment We Get Back Home?
Why Do We Always Do That? Why Do We Always Remember What We Forgot the Moment We Get Back Home? You left the house with a mission. One simple item.…
Why Everyone’s Suddenly Making Silly Short Videos (Even Serious Brands)
Why Everyone's Suddenly Making Silly Short Videos (Even Serious Brands) Scroll through social media for thirty seconds and you'll likely see it: an accountancy firm doing a trending dance transition,…
Awkward Social Situations – Why Do We Do the Pavement Dance With Strangers?
Awkward Social Situations - Why Do We Do the Pavement Dance With Strangers? You see them coming. They see you coming. There is, by any reasonable measure, an entire pavement's…
The New SEO: Why Being Useful Beats Being Everywhere
The New SEO: Why Being Useful Beats Being Everywhere For years, the content marketing advice was consistent and slightly exhausting: post more. Blog twice a week. Fill every social channel.…
Why Do We Do That?: Why Do We Apologise to Furniture?
Why Do We Do That? Why Do We Apologise to Furniture? You walk into the corner of the coffee table. It doesn't move. It doesn't care. It has, in fact,…
Live Chat or Lose the Sale? The Rise of the AI Website Assistant
Live Chat or Lose the Sale? The Rise of the AI Website Assistant A visitor lands on your website at 11pm, ready to buy, with one small question standing between…
Domestic Quirks: Why Do We Turn the Radio Down When We’re Looking for a Parking Space?
Domestic Quirks Why Do We Turn the Radio Down When We're Looking for a Parking Space? You're circling the car park for the third time. Tension is building. Somewhere ahead,…
Your Brand’s New Job Interview: Getting Recommended by AI Chatbots
Your Brand's New Job Interview: Getting Recommended by AI Chatbots You ask ChatGPT (or your preferred AI service) for a decent pair of running shoes. It doesn't send you a…
Why Do We Do That? Why Do We Always Think the Other Queue is Moving Faster?
Why Do We Do That? Why Do We Always Think the Other Queue is Moving Faster? You've done it. Everyone has done it. You assess the queues at the supermarket…
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Social Commerce: Why Your Customers Are Buying Without Ever Leaving the App
Social Commerce: Why Your Customers Are Buying Without Ever Leaving the App Scroll through TikTok or Instagram lately and you'll notice something: the "shop now" button isn't sending anyone anywhere.…