The New SEO: Why Being Useful Beats Being Everywhere
The New SEO: Why Being Useful Beats Being Everywhere For years, the content marketing advice was consistent and slightly exhausting: post more. Blog twice a week. Fill every social channel.…
Why Do We Do That?: Why Do We Apologise to Furniture?
Why Do We Do That? Why Do We Apologise to Furniture? You walk into the corner of the coffee table. It doesn't move. It doesn't care. It has, in fact,…
Live Chat or Lose the Sale? The Rise of the AI Website Assistant
Live Chat or Lose the Sale? The Rise of the AI Website Assistant A visitor lands on your website at 11pm, ready to buy, with one small question standing between…
Domestic Quirks: Why Do We Turn the Radio Down When We’re Looking for a Parking Space?
Domestic Quirks Why Do We Turn the Radio Down When We're Looking for a Parking Space? You're circling the car park for the third time. Tension is building. Somewhere ahead,…
Your Brand’s New Job Interview: Getting Recommended by AI Chatbots
Your Brand's New Job Interview: Getting Recommended by AI Chatbots You ask ChatGPT (or your preferred AI service) for a decent pair of running shoes. It doesn't send you a…
Why Do We Do That? Why Do We Always Think the Other Queue is Moving Faster?
Why Do We Do That? Why Do We Always Think the Other Queue is Moving Faster? You've done it. Everyone has done it. You assess the queues at the supermarket…
Posted inDigital Marketing Ecommerce Social Media
Social Commerce: Why Your Customers Are Buying Without Ever Leaving the App
Social Commerce: Why Your Customers Are Buying Without Ever Leaving the App Scroll through TikTok or Instagram lately and you'll notice something: the "shop now" button isn't sending anyone anywhere.…
Posted inFootball Grumpy Old Man Humour
GOM World Cup Diary #41 That’s All Folks…
GOM World Cup Diary #41 That's All Folks... Whatever Happened To Enjoying The Ride? Well... That's it. The flags have been folded away. The shirts have gone back into wardrobes.…
Posted inFootball Grumpy Old Man Humour
GOM World Cup Diary #40 Champions At Last!
GOM World Cup Diary #40 Champions At Last! Whatever Happened To Knowing Your Place? There comes a point in every football tournament when one team has to stop talking about…
Posted inFootball Grumpy Old Man Humour
GOM World Cup Diary #39 Third Place? Who Cares?
GOM World Cup Diary #39 Third Place? Who Cares? Whatever Happened To Being Pointless? Well... That's told me. After spending yesterday wondering why on earth the World Cup still bothers…