Psychology & Behaviour – Dave Thomas's Blog

Be the Exception: Why Finishing What You Start Changes Everything.

“Less than 20% of people who start something ever finish. Be the exception.” — Darren Hardy Every now and then, you come across a quote that doesn’t just sound good…

DaveThomas October 25, 2026

Everyday Psychology Food and Daily Life Why Do We Do That?

Why Do We Smell Food That We Already Know Has Gone Off?

The fridge of no return You open the fridge and spot a container that has been lurking at the back for an unspecified period of time. You know what it…

DaveThomas October 21, 2026

Behavioural Psychology Clarity & Decision Making Personal Growth

The Hidden Cost of Hesitation

Most people think hesitation is harmless. A pause. A delay. A moment to “think things through.” But hesitation has a cost — and it’s almost always paid quietly. The truth…

DaveThomas September 16, 2026

Domestic Quirks Everyday Mysteries Psychology & Behaviour

Domestic Quirks: Why Do We Turn the Radio Down When We’re Looking for a Parking Space?

Domestic Quirks Why Do We Turn the Radio Down When We're Looking for a Parking Space? You're circling the car park for the third time. Tension is building. Somewhere ahead,…

DaveThomas July 25, 2026