Some people will spend thousands of pounds on hiring a professional copywriter to create the ideal sales letter for their product and good luck to them if they can afford the expenditure. But sometimes you are the best placed as you know the product inside out and, by following these simple steps, you can produce your own winning sales letter.
Before starting make sure you know who will be buying your product and also research, and know, your competing products
Know Your Product Inside Out
Make sure you do know everything about your product and that you know all the features and all the benefits that can be achieved by using your product. I know this might seem stupid, but some people forget, or do not realise, all the features of their product
Outline all of the features of the product, but draw in the clients by showing them the benefit of each of the listed features.
Make An Offer They Can’t Refuse
Basically here you need to show them all the perceived value in your product for them and how little the risk is to them in buying it!
Generate Headlines That Sell
This is a vitally important stage and can be a make or break for your sales letter. I have written previously, That Is Unbelievable outlining the need to catch readers attention which might be worth referring to as you read this post.
At this stage, create as many headlines as you can, analyse them and then choose the winner. Do not throw away the also-rans as you can use the best of them as internal sub-headings or recycle them for another product so save them in a simple swipe file on your hard drive.
Excite Your Reader
Make the content so exciting that the reader does not want to stop and keeps going to teh end of the sales letter and buys your product offering.
I’ve seen a statistic that says of you can get your reader up to the first 350 words of your sales letter then they will, in the main, read through to the end. So that is your first goal! Make the first 350/400 words so exciting, interesting, compelling, beneficial that the reader must read right through to the end!
Well these are my first five tips, as I see them, in creating a winning sales letter. I’ll be giving you the rest of my thoughts in another post shortly so watch out for that.
How do you create your sales letters? Are you happy with your efforts or would you prefer to pay a professional? Let me know below, but I hope this post will give you some assistance in writing your own winning sales letters!