Sorry for the choice of headline for this blog, but I was trying to catch your attention very quickly which is what we all want to do with our posts, our articles and our sales pages.
I’m sure you all receive e-mails and look at blogs and the first thing that catches your eye is the headline or subject matter. If they do not grab your attention in the first couple of seconds then you have lost your audience and they are off to the next one.
I, like you, have subscribed to a lot of blogs and sites over the years and I do not believe I have opened even 5% of the messages I’ve received because the headline did not make me want to open the posting. But the one thing we all need as Internet Marketers, is to attract the reader in with a powerful headline and get him reading our sales copy so that he eventually buys from us.
And why did I open this 5% of the messages received? Because the headline intrigued or interested me and I wanted to read more!
I was on a Partnership To Success student webinar last night where Randy Smith and a couple of others were reviewing the Sales page of a forthcoming product release by John Koen. The way they analysed and scrutinised the headline demonstrated the importance of a great, not just good, introduction to capture the reader’s attention. I’m sure John’s release will go much better following the rigorous examination his sales page received.
Over the years I have kept a swipe file of headlines that have made me open the message, and even some that I have totally ignored. I hope when I write my sales pages and also articles and blogs that I have drawn upon this success or failure criteria and have managed to turn it for my own good.
I also found an article about headlines that convert, i.e. great copy writing, and that gives you 20 or 30 examples of attention grabbing titles into which you insert your own specific words to create a full converting headline.
Do you have any favourite good, or bad, headlines? Why not share them below in the Comments section?