I was re-reading my two previous blog posts on writing a winning sales letter and realised I’d missed off a few of the important points so I am putting things right in this third part of my two part series ( I hope that makes sense?). The three things I missed prevously are listed below.
Most people like to know that there is a real person selling the product and so they are looking for some proof of life, so to speak,and one way of doing that is to have your signature at the end of your sales letter.
Yes, you could add a signature using one of the fancy type faces available in Word, but nothing looks better than a “real” signature that shows a real person behind it. It is easy to sign and then scan this into your computer as this makes it a more “personal” signature. But if the final result looks rough then maybe get someone with decent handwriting to write your signature and use that!
Post Script (PS)
This can sometimes be the most read part of any sales letter as many people will browse through the document and stop at the end and pick up the essentials there so adding a PS to capture the salient points can be vitally important.
This PS should not be too long, maybe three to five sentences, but should reinforce the offer, the terms of the offer and the way to pay as some people will, as I said, read the start and then go right to the end so you need to show them the important details here so they will buy your product!
Post Script Samples (PSS)
In this final part of the sales letter, you reinforce the urgency message that you included earlier in your document so that they realise that this is their final call to action and that they will miss out on the beast deal if they delay!
If you missed the first two parts of this set of posts then you can access them by hitting either of the two links below:
Writing A Winning Sales Letter, Part Two
I hope that this now has shown you the full make up of a winning sales letter and I hope that you can use the information contained n my blog posts to write and improve your own sales letters. Please let me know below in the Comments section!