So what is an Adswaps campaign?<\/p>\n
This is when two marketers agree to send a message to their list on behalf of another marketer for a reciprocal arrangement in place for the first marketer. They are promoting each others products to their own lists and sending anyone who is interested to the second marketer\u2019s opt in page. There is no payment involved as the benefits are mutual. The usual first offering in a campaign like this could be a free gift such as a report on a current topic. Trying to get new subscribers to buy on this first mailing would be difficult.<\/p>\n
The most success for this strategy is when both marketers have lists of about the same size so that the trade-off between the two is equal although, in some cases, if one list is substantially bigger than the second, the smaller list owner could post the message twice or more to get the same quantity of mailings or the person with the larger list could restrict the number of e-mails he sends out.<\/p>\n
You are not giving your list to another person, but posting to our list and any sign ups he receives will join his list, but remain on your list.<\/p>\n
This has been a proven strategy for quickly building your list from a few hundred to a few thousand and there are a number of companies now working in this environment who can put you in touch with other marketers in your niche and with similar sized lists. They organise the structure of the arrangement, but you have to agree the date and time of the mailing campaign. You could, if you want and could find enough possible partners, run one Adswap mail shot campaign a day for a month and build your list very quickly although you might also lose some of your regular members if you are seemingly \u201cspamming\u201d them.<\/p>\n
This, of course, works best for marketers in the same niche and they can prove their list size to the central organising body. They also work best when the members of each list trust the owners of the respective lists and respond regularly to their postings. The listees will see that the product or service being offered is something the list owner has endorsed and will be more likely to click the opt in for more information.<\/p>\n
I had one guy send my offer on property portfolio development to his list of internet marketers of approx. 3000 subscribers and got under 50 opt ins for my webinar! Not such a success, but two different niches proving my point!<\/p>\n
Would be interested to know if you have used this strategy and if it was successful for you? Please add your comment below?<\/p>\n","protected":false},"excerpt":{"rendered":"
So what is an Adswaps campaign? This is when two marketers agree to send a message to their list on behalf of another marketer for a reciprocal arrangement in place for the first marketer. They are promoting each others products to their own lists and sending anyone who is interested to the second marketer\u2019s opt […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-list-building","category-traffic-generation"],"_links":{"self":[{"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":1,"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":189,"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/posts\/188\/revisions\/189"}],"wp:attachment":[{"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davethomasonline.com\/blog\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}